– Whether an idea on a project is viable or not.
– Whether a project idea is worth pursuing.
– If project passes the criteria , develop a strong plan.
– If fails , project is dropped and next opportunity will be searched.
– Answers the question , “ Should we proceed with this project idea ?”.
– Serves as filter and investigate tool for screening out ideas.
– All possible questions will be answered like ;
a) If the project will attract customers ?
b) If the local people will support the project ?
c) Can the product be build at reasonable cost ?
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