– To cover marketing strategies taken for the particular commodity, strategic marketing planning framework is priority structure which facilitates proper planning.
– The contents of the SMP would be
a) executive summary
b) table of contents
c) situational analysis
d) target market (where are we now?)
e) marketing objectives (where do we want to be?)
f) marketing strategies (which way is best?)
g) marketing tactics (how do we ensure arrival?)
h) schedules and budget (work schedule of sale, volume, type of trade, marketing cost)
I) financial data (statements, records) and control (are we on the right track?).
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