Course Content
Introduction to agribusiness management- definition, Scope and importance; concept of business management
Basic concept and definitions of firms, plant, industry and their interrelationships with respect to agricultural production
Agribusiness environment, management systems, and managerial decisions
Cooperatives- concept, definitions, role, organization, structure, cooperative law and bylaws, developing agriculture cooperatives, cooperative marketing, cooperative farming
Learn agribusiness management, marketing and cooperatives with Braimy- B.Sc Agriculture
About Lesson

– It is the systematic and objective search for and analysis of information relevant to the identification and solution of problems in the field of marketing.

– It involves collecting, recording and making the sense of all the available information which will help the firm to understand its market.

– In marketing research, the researcher should identify the problems in each market functionaries, channel, supply chain, consumer interest and attitude about business product etc. and conduct social, behavioral or economic based researches.

– There are several research methods household survey, FGD, RRA or PRA tools could be used. The questionnaire or checklist need to be developed and analyze collected facts by using statistical tools.


Join the conversation
Scroll to Top