There are five major areas of marketing research which are as follows:
A) Research on markets—market trends, market share, market potentials, market characteristics etc.
B) Research on sales—sales analysis, sales forecasting, sales performance measurement, trade channels,etc.
C) Research on products—new product, product features, brand image, product tests etc.
Research on advertising and promotion—promotion concepts, media research, advertising effectiveness measurement etc.
D) Research on corporate growth and development—profitability measurement, technological forecasting, corporate planning inputs etc.
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