Course Content
Introduction to agribusiness management- definition, Scope and importance; concept of business management
Basic concept and definitions of firms, plant, industry and their interrelationships with respect to agricultural production
Agribusiness environment, management systems, and managerial decisions
Cooperatives- concept, definitions, role, organization, structure, cooperative law and bylaws, developing agriculture cooperatives, cooperative marketing, cooperative farming
Learn agribusiness management, marketing and cooperatives with Braimy- B.Sc Agriculture
About Lesson

There are four fundamental functions of management i.e. planning, organizing, actuating and controlling”.

  1. Planning:

 –  It deals with drawing out a future course of action & deciding in advance the most appropriate course of actions for achievement of pre-determined goals.

–  Planning is deciding in advance – what to do, when to do & how to do.

– It is an intellectual activity and it also helps in avoiding confusion, uncertainties, risks, wastages etc.

  1. Organizing :

– It is the process of bringing together physical, financial and human resources and developing productive relationship amongst them for achievement of organizational goals.

– Organizing as a process involves:

a) Identification of activities.

b) Classification of grouping of activities.

c) Assignment of duties.

d) Delegation of authority and creation of responsibility.

e) Coordinating authority and responsibility relationships.

  1. Staffing :

– Managerial function of staffing involves manning the organization structure through proper and effective selection, appraisal & development of personnel to fill the roles designed in the structure.

    Staffing involves:

a) Manpower Planning R

b) Recruitment, Selection & Placement.

c) Training & Development.

d) Remuneration.

d) Performance Appraisal.

e) Promotions & Transfer.

  1. Directing (Leading):

– Direction is that inert-personnel aspect of management which deals directly with influencing, guiding, supervising, motivating sub-ordinate for the achievement of organizational goals.

– Direction has following elements:

a) Supervision: It is the act of watching & directing work & workers.

b) Motivation: means inspiring, stimulating or encouraging the sub-ordinates with zeal to work.

c) Leadership: may be defined as a process by which manager guides and influences the work of subordinates in desired direction.

d) Communication: is the process of passing information, experience, opinion etc from one person to another.

  1. Controlling:

– Controlling is the process of checking whether or not proper progress is being made towards the objectives and goals and acting if necessary, to correct any deviation.

– The purpose of controlling is to ensure that everything occurs in conformity with the standards.

– An efficient system of control helps to predict deviations before they actually occur.

– Therefore controlling has following steps:

a) Establishment of standard performance.

b) Measurement of actual performance.

c) Comparison of actual performance with the standards and finding out deviation if any.

d) Corrective action.

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