– It includes product standardization, financing, risk bearing and market intelligence.

– Facilitating functions are those activities which enable the exchange process to take place;

a) Standardization:

– Standardization is concerned with the establishment and maintenance of uniform measurements of produce quality and/or quantity.

– It simplifies buying and selling as well as reducing marketing costs by enabling buyers to specify precisely what they want and suppliers to communicate what they are able and willing to supply with respect to both quantity and quality of product.

b) Financing:

–  investing in the necessary raw materials (eg. machinery, seeds, fertilizers, packaging, flavorings. stocks etc.) and receiving the payment for the sale of produce.

– Marketing is also concerned with the financing of the enterprise itself If internal financing is insufficient for the purposes

c) Risk bearing:

–  In marketing works, physical risks and market risk altogether increase business risk.

–  Risk bearing to maintain fair price, stocks, supply and storage, consumer taste, etc. are great challenges and must acknowledged as a cost under uncertainty