Course Content
Introduction to agribusiness management- definition, Scope and importance; concept of business management
0/5
Introduction
Importance of agribusiness
Scope of Agribusiness
Distinctive Feature of Agribusiness
Business Management
Basic concept and definitions of firms, plant, industry and their interrelationships with respect to agricultural production
0/1
Meaning of plant, Firm and Industry
Agribusiness environment, management systems, and managerial decisions
0/3
Agribusiness Environment
Management system
Managerial decision
Organization and functions in business management
0/4
Some definitions of organization
What is Management?
Features of Management
Functions of Management
Human behavior in organization
0/6
Introduction
Features of Organizational Behavior
Contributing Disciplines to the Organizational Behavior field
Approaches to Organizational Behavior Studies
Approaches of Organizational studies
Models of Organization Behavior
Preparation of financial statements and analysis, agribusiness financing
0/10
Financial statements
Balance sheet
Income statement
Assets
Liabilities
Financial tests
Solvency Analysis
Major ratios for solvency analysis
Profitability Analysis
Major ratios for Profitability ratios
Investment appraisals through use of discounted and undiscounted cash flow organization
0/8
Discounted measure
Merit and demerit of Net present worth
Merit and limitation of Internal Rate of Return (IRR)
Undiscounted measure
Sensitivity Analysis (Treatment of Uncertainty)
Which project appraisal criteria (NPV, B/C ratio, IRR) is best why?
NPV is best due to following reason
Why IRR is preferred over NPV for comparing independent projects?
Leadership and motivation, economic principles involved in capital acquisition
0/13
Leadership
Characteristics of good leadership
Motivation
Economic principles involved in capital acquisition
Law of diminishing return (law of variable proportion)
Principles of factor substitution
Principle of product substitution
Principle of equi-marginal return
Opportunity cost
Cost principle
Time comparison principle
Principle of comparative advantage
Types of advantages in the production of farm commodities
Agribusiness control program and evaluation
0/3
Agribusiness control program
Focus of Agribusiness control Program
EVALUATION OF AGRICULTURAL PROJECTS AND PROGRAMS
Cooperatives- concept, definitions, role, organization, structure, cooperative law and bylaws, developing agriculture cooperatives, cooperative marketing, cooperative farming
0/6
Definition of cooperative
Cooperative Values
Co-operative Principles
Illustration of Cooperative principles
Advantage of Cooperative Marketing in Nepal
Cooperative Marketing
Agribusiness marketing systems, functions, and efficiency
0/18
Introduction
Direct Market Player
Suppliers of Supporting Goods and Services
Entities that Influence the Business Environment
Factors influencing Agribusiness marketing system
Marketing concept
Five concepts in marketing
So. what is marketed surplus and marketable surplus?
IS there any difference between marketing and selling?
Marketing mix
Environmental variable (also called behavioural or external variables)
Marketing Functions
Marketing functions based on Kohls and Uhl
Physical function
Facilitating function
Efficiency criteria for Agricultural Marketing
Criteria to judge the efficiency
Consequences of inefficient Marketing
Strategic marketing plan, market planning tool, and marketing research
0/6
Strategic Marketing Planning (SMP) Framework/tools
Marketing research
Major areas of Marketing Research
Steps of doing market research
Marketing Planning
Objectives of the market planning
Consumer behavior and Supply chain management
0/5
Supply Chain Management (SCM)
Supply Chain vs. Value chain
Consumer behavior
Factors affecting consumer behavior
The consumer buying decision process
Production planning in agribusiness – planning production, risk management
0/10
Production and Production Plan
Production Planning
Risk and Uncertainty
Difference between risk and uncertainty
Classification of risk
Major sources of risk
Type of risk
Step of risk management
Risk management strategies in agribusiness
Measures to be adopted through government support and other agencies
Problems and prospects of agribusiness in Nepal
0/2
Problems of agribusiness in Nepal
Prospects/Opportunities and potential of agribusiness in Nepal
Agribusiness development and international trade
0/16
INTERNATIONAL TRADE
Difference between foreign trade and domestic trade
Free Trade vs. Protectionism
World Trade Organization (WTO)
Objectives of WTO
WTO Functions
Trade Principles of WTO
General Agreement on Tariffs and Trade (GATT) & World Trade Organization (WTO)
Main features of GATT (General Agreement on Tariffs & Trade)
Three divisions of WTO
WTO and Nepal
Agreement on Agriculture
Agreement on sanitary and phyto-sanitary measures
Agreement on the technical barriers to trade (TBT)
Trade related aspects of intellectual property rights (TRIPS)
General agreement on trade in services (GAT)
Impact of government policies on agribusiness enterprises
0/11
Introduction
Why intervene?
Objectives of the government intervention
Mechanism of intervention
Impact of floor price
Solution for buffer stock
Impact of ceiling price
Control measures of black market/ ceiling price
Effect of tax on market equilibrium
Types of taxes
Effect of subsidies on market equilibrium
Learn agribusiness management, marketing and cooperatives with Braimy- B.Sc Agriculture
About Lesson
  1. Customer variable: number, location, purchasing power, buying behaviour, habit, brand choice,

  1. Competition variable: structure of industry, nature and intensity of competition, competitor’s strength and weakness etc.,

  1. Trade variable: Trade practices, trade services, types of intermediaries,

  1. Environmental variables: Level of technology, government regulations on products, culture and tradition etc.

                                Marketing process is thus an interaction between the marketing mix and environment, assembling and managing the marketing mix becomes the crux (heart) of the marketing task.

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