Course Content
Introduction to agribusiness management- definition, Scope and importance; concept of business management
Basic concept and definitions of firms, plant, industry and their interrelationships with respect to agricultural production
Agribusiness environment, management systems, and managerial decisions
Cooperatives- concept, definitions, role, organization, structure, cooperative law and bylaws, developing agriculture cooperatives, cooperative marketing, cooperative farming
Learn agribusiness management, marketing and cooperatives with Braimy- B.Sc Agriculture
About Lesson
  1. Customer variable: number, location, purchasing power, buying behaviour, habit, brand choice,

  1. Competition variable: structure of industry, nature and intensity of competition, competitor’s strength and weakness etc.,

  1. Trade variable: Trade practices, trade services, types of intermediaries,

  1. Environmental variables: Level of technology, government regulations on products, culture and tradition etc.

                                Marketing process is thus an interaction between the marketing mix and environment, assembling and managing the marketing mix becomes the crux (heart) of the marketing task.

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